Boy Harsher Signs to Atlantic Records and Announces New Album “Get Mean” — Watch Video for “Hard Beat”

Boy Harsher signed to Atlantic Records and announced their forthcoming album Get Mean, arriving September 18, 2024. The twelve-track record marks their first full-length since The Runner soundtrack in 2022 and explores themes of romantic dissolution, family loss, and creative doubt as members Jae Matthews and Augustus Muller navigate continuing their partnership. The accompanying single “Hard Beat” exemplifies their darkwave aesthetic, blending propulsive synth-bass, relentless percussion, and Matthews’ commanding vocals into a track evoking Depeche Mode’s mechanical eroticism. The self-directed music video, featuring cinematography by Owen Smith-Clark, employs surveillance and bodily control as visual motifs, drawing aesthetic inspiration from Helmut Newton and Gregg Araki’s queer punk cinema. The video juxtaposes an orthopedic brace worn by Angel Zinovieff with a vintage Cadillac hurtling through nocturnal highways, establishing visual correspondence between human and mechanical systems subject to external control.

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