Industrial-Glam Maverick Raymond Watts, aka PIG, Puts “An American Ideal of Beauty” Under Surveillance in Brutal New Video

Raymond Watts, the industrial-glam artist known as PIG, released the single “An American Ideal of Beauty” on July 31st via Metropolis Records. Co-written with Marc Heal of Cubanate and featuring contributions from Günter Schulz (ex-KMFDM) and Jim Davies (ex-The Prodigy), the track delivers heavy industrial rock with theatrical vocals and dense guitar work. The accompanying video, directed by E Gabriel Edvy, uses computer-vision graphics to critique beauty standards and surveillance, overlaying human faces with algorithmic overlays and jarring text commands. The single appears on the upcoming eight-track EP “Dirt Box,” arriving September 4th, 2026, which includes three additional originals and remixes by Cyanotic, Stabbing Westward’s Chris Hall, Combichrist, and Rabbit Junk. The release follows PIG’s May 2025 album “Hurt People Hurt.”

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