Strike! Chopova Lowena’s coven goes bowling for SS27

Emma Chopova, Laura Lowena · ss27 collection · Fashion

Chopova Lowena presented their spring/summer 2027 collection at a London bowling alley, drawing heavily from Slavic folklore and gothic supernatural imagery. The designers cited Baba Yaga, woodland witches, house spirits, and various undead archetypes—nymphs, water spirits, ghouls, vampires—as primary inspirations, constructing an aesthetic of otherworldly menace filtered through darkwave sensibilities. The show featured a curated soundtrack blending nostalgic references with contemporary mood-setting, and included a collaborative Dr. Martens footwear line incorporating Western wear, studded leather, tartan, and folkloric stitching. Models adopted a deliberately grim, disciplinarian bearing. The collection’s visual language sits at the intersection of post-punk styling, romantic gothic adornment, and dark avant-garde fashion, with explicit nods to horror and pagan tradition rather than commercial prettiness.


Original article published on Dazed — AI-generated summary. Visit the website to read the full article at the source. Image via Dazed.