Boy Harsher release lyric video for ‘Tough Luck (When You Don’t Call)’

Boy Harsher released a lyric video for “Tough Luck (When You Don’t Call)” on August 26, 2026, marking the third single from their upcoming album “Get Mean,” due September 18 on Atlantic Records. Directed by Sean McGuirk using vintage equipment, the video mimics an analog karaoke aesthetic with CRT television styling, cold blue tones, and yellow text. The Northampton duo—Jae Matthews and Augustus Muller—recorded the twelve-track album across eight locations spanning the United States, Mexico, and Italy. The project emerges following Matthews and Muller’s 2024 separation and personal losses, with Matthews describing it as reflecting “the most extreme period of my life.” The sound incorporates detuned synths, pedal-steel elements, and new wave guitar. They’re supporting the release with their Heartbreak Tour beginning September 25 in North America and November 14 in Europe.

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