Do you want to smell like a ghost or a vagina? Meet fragrance brand Heretic
Heretic Parfum, founded by Douglas Little, creates high-end fragrances infused with dark folklore, grief and occult aesthetics rather than commercial novelty. The brand’s scent-based worldbuilding draws from gothic romance, ancient mythology and macabre cinema—including a Nosferatu-inspired collaboration with Robert Eggers’ 2024 film and a paranormal-themed range originally commissioned by Kunstmuseum Basel. Little, raised by artist-photographer parents and influenced by Scottish folklore and gothic culture, developed fragrances using primarily natural ingredients and gender-neutral positioning. Signature works like Häxan reference 1922 Swedish witchcraft cinema with fossilised amber and oakmoss, while the ghost collection (Shadow People, Doppelgänger, Spectral Grace) combines olfactory abstraction with sinister undertones. The interview explores Little’s artistic philosophy: perfume as a tool for psychological transport and storytelling, rooted in a self-funded, punk-ethos alternative practice that elevates scent design into contemporary dark art.
Original article published on Dazed — AI-generated summary. Visit the website to read the full article at the source. Image via Dazed.
